The National Bank for Agriculture and Rural Development (NABARD) has launched a new 'Stall in Mall' initiative at PVP Square Mall on MG Road in Vijayawada to provide direct market access for rural artisans, according to a report by The Hans India.
NABARD Regional Chief General Manager (CGM) Somender Singh inaugurated the retail outlets on November 9, 2026, alongside Nestham Foundation Chief Executive Officer Suresh Vesam and other representatives. The joint program between NABARD and the Nestham Foundation aims to connect skilled rural craftspeople, including handloom weavers and handicraft artisans, directly with urban consumers.
During the launch, Singh interacted with participating artisans to discuss their traditional products and the commercial challenges they face. He noted that displaying handloom textiles, handicrafts, and products made by women self-help groups in high-traffic shopping centers gives rural producers access to a broader customer base, helping them secure fair earnings and greater recognition.
Nestham Foundation CEO Suresh Vesam highlighted that handlooms and handicrafts preserve India's cultural heritage. He announced that the stalls at PVP Square Mall will remain open to the public from November 9, 2026, to February 8, 2027, urging urban shoppers to support local craft makers.
Additional attendees at the inauguration included NABARD District Development Manager (DDM) N. Satyanarayana, PVP Mall Manager Anil, and Nestham Foundation representatives K. Lakshmikanth and Srinivas.
